In the first step of the AI discovery program, we set the scene by providing an overview of the generative artificial intelligence landscape. We moved beyond buzzwords like Industry 4.0 and introduced the concept of human-machine collaboration. By emphasizing automated manufacturing processes, real-time data utilization, and personalization for customers, we created a foundation for exploring AI's potential in PSA Belgium's operations.

After setting the scene, we held scenario planning sessions where participants were divided into teams. Each team embarked on the first part of the discovery program: scenario planning. Through strategic foresight techniques, teams created multiple plausible and coherent predictions about the future of PSA Belgium. These hypothetical situations gave an alternative perspective on the difficulties the business might encounter. Building upon the scenarios generated in the previous step, teams moved on to idea generation. Teams brainstormed and defined innovative solutions tailored to the challenges identified. This ideation phase allowed for creative thinking and the exploration of various approaches to address future obstacles.