In the first case study, ZorgLab Aalst collaborated with an independent physiotherapist to address bruxism management, a common behavioral problem often linked to stress. The mission was clearly defined: to implement an improved approach to bruxism treatment, thereby alleviating pressure on healthcare practices. Through thorough analysis of the patient process and the development of a business model canvas, critical questions were answered, paving the way for a more efficient and targeted solution. In the second case study, ZorgLab Aalst partnered with another independent physiotherapist to develop an online platform promoting the mind-body connection in healthcare. The goal was to facilitate the match between help seekers and providers while reducing pressure on local healthcare professionals. By identifying the target audience and brainstorming ideas, a tangible platform concept emerged, emphasizing the importance of connecting physical and mental well-being.

In both cases, ZorgLab Aalst fostered ideation by encouraging collaboration and creativity. Workshops and brainstorming sessions were conducted to explore innovative solutions tailored to the specific challenges at hand. For bruxism management, emphasis was placed on refining the patient journey and designing a comprehensive platform, while for promoting the mind-body connection, the focus was on creating an online platform that effectively connected users with relevant services and caregivers.